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BOEING BITES BACK
01 September 2005
Like all Boeing executives, Scott Carson, vice-president of sales, is proud of his company and is confident of its future.
Boeing is back on top. Rather than sitting by and watching
Airbus march off with order after order, the US manufacturer
has turned the tables on its European rival this year.
Scott Carson was appointed as vice-president of sales in
December 2004 with a brief to rebuild relationships with
Boeing's global customers and increase sales. He seems to have
"One challenge I was faced with was to focus on rebuilding
the relationship with our customers around the world," says
Carson. "In the time after 9/11 we focused more on helping US
carriers to reshape their airlines and neglected the rest of
the world for a time. Now we are using more of our resources
and are taking advantage of all of our relationships within the
company to reach out to our global customers. We are all out in
the field contacting our key customers around the world and
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